How to Name a Chinese Restaurant in English: The Case of Zhu Ba Jie Naming a restaurant is one of the most important tasks when it comes to setting up a business in the food industry. A good name should be catchy, memorable, and reflective of the restaurant's concept and target audience. This is especially true for Chinese restaurants that cater to both local and international customers, and that rely on a combination of cultural references and marketing strategies to build their brand. One iconic figure in Chinese mythology that has often been used as a source of inspiration for restaurant names is Zhu Ba Jie, or "Pig Eight Immortal" in English. Zhu Ba Jie is a character from the classic novel "Journey to the West", who is known for his love of food and his mischievous nature. He is often portrayed as a chubby, jolly, and somewhat clumsy man with a pig's head and tusks, and is a popular subject of art and folklore in China. If you want to name your Chinese restaurant after Zhu Ba Jie, there are several ways to do it in English, depending on your style and preferences. Here are three examples: 1. Piggy's Kitchen: This name plays on the idea of Zhu Ba Jie as a pig-like creature who loves to cook and eat. It is simple, fun, and easy to remember, and can appeal to both children and adults. It also implies a cozy and homey atmosphere, where customers can enjoy hearty and delicious meals. 2. Eight Delights: This name refers to Zhu Ba Jie's status as one of the Eight Immortals, who represent different virtues in Chinese mythology. Each Immortal has a specific symbol or animal associated with them, and Zhu Ba Jie's is the pig. By using the word "delights", the name suggests a variety of dishes that are both tasty and visually appealing, and that cater to different tastes and preferences. 3. Golden Tusk: This name focuses on the imagery of Zhu Ba Jie's most distinctive feature, his golden tusks. It conveys a sense of warmth, richness, and elegance, and can attract customers who appreciate a more upscale dining experience. It also implies a fusion of Asian and Western cuisines, as tusks are not a common motif in English culture. No matter which name you choose, make sure to check its availability and legality before using it as your restaurant's official name. Also, consider the cultural and linguistic implications of your choice, and how it may be perceived by different groups of people. With the right name, your restaurant can become a memorable destination for food lovers and myth enthusiasts alike.